Something I loved too much to lose
Cast was first founded with a mission to bring playfulness and optimism to fine jewelry. Case in point: the Flip Ring. Like many early retail brands, we experienced wild success along with some humbling learnings, which ultimately changed our course.
Determined to keep my beloved brand, jewelry and community alive, I bought it back. Just before it slipped through my ring-adorned fingers. And I couldn't be more grateful (or obsessed).
I believe deeply in the power of fine jewelry and its ability to make you feel the most you: confident, in your element, and tapped into your truest sense of self.
It is my greatest joy to watch you all shine in Cast.
xo, Rachel