The scene-stealing amethyst. Let’s talk about the hidden appeal of this purple stone. Our co-founder Rachel always struggled with her birthstone. Amethysts just felt too purple and conventional and she never quite knew how to work them (or any purple, really) into her wardrobe. But over time, she's developed a newfound appreciation for the stone’s complexities and dimensional color, so much so that it’s even made its way into her personal collection. And like Rachel, we're head over heels for its (newfound) timeless appeal.
In the same way that the month of February bridges the coldest of Winter with the promise of Spring, the rich purple of an amethyst combines the beautiful qualities of blue with violet-red undertones that create the most mesmerizing shade. And how very on point with Pantone’s 2022 Color of the Year “Very Peri,” amethysts radiate the kind of joy everyone’s craving right now. So reframe the way you’ve thought about purple, and discover the richness of the stone that you’ll want to add to your every day, and wear well beyond February.