Cast x Mūr by Ayca

The Finer Details

Cast x Mūr by Ayca


The Cast x Mūr by Ayca Statement Scarf is designed by Ayca Kilicoglu, bringing Cast’s signature graphic shapes to her vibrant prints. This collaboration is available in very limited numbers, with a minimum purchase, while they last. 

A Very Limited Collaboration 

We first discovered (and crushed on) the vibrant, patterned scarves from Mūr by Ayca at the Renegade craft fair. San Francisco-based graphic designer Ayca Kilocoglu, who originally hails from Turkey, is the woman behind the brand, which launched in 2019.  She describes her scarf karma as "playful, whimsical, colorful, bold, joyful.”

Finding ourselves kindred design spirits, Kilocoglu created an exclusive scarf for Cast that riffs on our midcentury modern aesthetic. The Cast x Mūr by Ayca Statement Scarf is here in time for Mother’s Day and available exclusively with a $1000 purchase, while they last.

To introduce her properly, we had a chat about her design sensibility and process, go-to jewelry, most poignant scarf memory, and more. Read on.

 

Ayca Kilocoglu portrait wearing scarf designed for Cast

"When you first look at my patterns, you may see modern-looking designs. A closer look reveals many folk art details."

step by step gif on how to wrap a scarf


Design Inspiration

“I am very much inspired by my own culture; I also find San Francisco and the city’s architecture inspiring. When you first look at my patterns, you may see modern-looking designs. A closer look reveals many folk art details.  I love the Art Deco style very much, but I also love Art Nouveau….My drawing might start with a flower, abstract shape, or animal, and become something else entirely. The original inspiration comes from my subconscious visual archive, my travels to other places, a short walk in the neighborhood, a book I read, or a recent museum visit.”


ayca wearing cast scarf on neck and wrist


The Cast Pattern

“My scarf design for Cast implements their rings, necklaces, and bracelets into the pattern. It includes bold graphic elements with sharp and soft edges; those details bring a unique style to the design.”

 

ayca as a child wearing scarf

Ayca in Ordu, Turkey wearing her mother’s scarf (which she still has!)


Digital Meets Artisanal

“When I don’t design the pattern completely digitally, I scan my black and white hand-drawn illustration into a digital format and add more illustrations and colors and explore design variations. This process inspires me to come up with details that were not a part of my original design plan. I send my finished design to a factory in Turkey, where they digitally print it on fabric that I have chosen. Then a local cooperative of women hand-roll the edges, making each scarf special and unique.”


In Her Jewelry Box 

“My personal favorites are an art deco style necklace and earring set that my grandma gave to me, and a white gold with diamond ring from my mom. I love them because they are precious and priceless! I also love the colorful, stackable striped Halo rings from Cast, because I am obsessed with stripes and dots, but also because they are just incredibly beautiful.”


ayca wearing scarf and cast jewelry 

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